NOW bonds

All about Now bindings

NOW is focused on creating innovative, relevant technologies for today's snowboarders. Now is a company owned by snowboarders and are dedicated to improving snowboarding through their products and beliefs.

JF Pelchat was founded in 2010 by a former professional snowboarder and member ban the infamous crew. He realized that the mechanics and function of the binding had not changed since its introduction. Wanting to improve the function of the binding, he went to his garage and designed a new concept that would change the idea of binding technology forever. For Now bindings, it is always about going against the grain by changing the blueprint of binding design and creating a product that takes riders to the next level. What you can expect from Now bindings is an effortless a responsive ride, a reduction in foot fatigue and riding comfort.

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Advantages of NOW bindings

NOW bindings offer several benefits for snowboarders, making them a popular choice for beginners and experienced riders alike.

  1. Skate-Tech technology: NOW is known for its innovative Skate-Tech technology, which is inspired by the motion of a skateboard truck. This technology uses a pivot point under the bindings, allowing the bindings to tilt and rotate smoothly. This provides natural movement and improved responsiveness while snowboarding.
  2. Energy Transfer: NOW's Skate-Tech technology improves energy transfer from the rider to the snowboard. This results in better control and performance, allowing snowboarders to make turns more easily and react faster to changing conditions on the mountain.
  3. Comfort and cushioning: NOW bindings feature an EVA footbed and cushioning system, providing a comfortable and shock-absorbing ride. This reduces fatigue and helps prevent injuries, especially during long days on the slopes.

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4. Adjustability: NOW bindings are designed with adjustable components, including straps and highbacks. This allows the bindings to be adjusted to the rider's specific needs and preferences, ensuring a personalized fit and optimal performance.

5.Durability: NOW bindings are manufactured with high-quality materials and attention to detail, making them durable and able to withstand intensive use on the mountain. Snowboarders can rely on the sturdiness and reliability of NOW bindings for long-lasting use.

6.Innovative designs: NOW is known for its innovative and eye-catching designs. The bindings are available in different colors and styles, allowing snowboarders to express their personal style on and off the slopes.

In short, NOW bindings offer advanced technology, improved responsiveness, comfort and durability, making them an excellent choice for snowboarders looking for high-quality bindings for an optimal snowboarding experience.

Now bindings with SkateTech

Every Now binding features SkateTech. That's also what makes Now bindings so unique. But what exactly is SkateTech? SkateTech is inspired by how easily and efficiently a skateboard spins. Now bindings with SkateTech mimic both the function and description of skateboard trucks. The "Hanger" powerfully transfers energy from the straps to the bushings and edges of your snowboard. The Kinpin acts as a fulcrum eb increases this energy through leverage. Traditional bindings reduce energy transfer by bucking the baseplate, forcing you to tighten your straps harder, lean forward more, or use higher and stiffer highbacks. All of this leads to more fatigue and foot pain. Now bindings bypass the center of the snowboard and direct the energy right out to the edges of your snowboard. Now bindings simply transfer more power to the board with less work, meaning your feet stay more relaxed and comfortable longer.

Order Now bindings online

Looking for a nice set of Now bindings? Then you've come to the right place at In our shop, you will find a large collection of the most beautiful models of Now bindings for both men and women. You can easily and quickly filter by riding style, level and flex to find the best Now binding for you. Do you place an order before 4pm? Then we'll ship your Now binding the same day!

Check out our complete collection of snowboard bindings